Blogs

Meet the StAArt Up Fund Winners — Round Two Now Open

American Apparel® has always been about more than just clothes. We’re about culture. About creativity. About making things that matter. That’s why we launched the StAArt Up Fund ...

American Apparel® at the 2025 Rolling Stone Awards Night

On April 9, American Apparel® returned to the Rolling Stone Awards Night at The Ivy, Sydney — this time as the official naming sponsor. It was a star-packed night celebrating the legends and r...

Music artists: Win $10K Worth of Custom Merch with the StAArt Up Fund

At the Rolling Stone Awards 2025 , we proudly launched the StAArt Up Fund —a new initiative by American Apparel® aimed at empowering up-and-coming artists in the music industry. ...

Behind the Scenes of our Super Heavyweight Campaign

Our latest Super Heavyweight collection is American Apparel’s boldest release yet , featuring the 9001 and 9410 Super Heavyweight Tees. To bring this campaign ...

Super Heavyweight Tees and Lazarus Lab: Craft That Lasts

Some things aren’t meant to fade. Film. Classic style. A Super Heavyweight tee made to last. American Apparel’s® latest Super Heavyweight collection is where premium craftsmanship meets time...

Fearon Meets American Apparel®’s New Super Heavyweight Tees

  American Apparel® is resetting the standard for heavy duty tees with our l atest Super Heavyweight collection , introducing the 9410 and 9001 Super Heavyweight T-shirts. Built for those who a...

Meet the Super Heavyweight Tees: A New Era of Durability and Design

Our American Apparel® Super Heavyweight collection is here—crafted for those who demand more from their essentials. Our latest drop, the 9001 and 9410 Super Heavyweight T-shirts, are premium heavyw...

Throwback: American Apparel® at Now and Next 2024

Looking back at Now and Next 2024, the Entertainment Quarter at Moore Park, Sydney,  pulsed with the future of Australian music. Island Records' inaugural Now and Next showcase wasn’t just another ...

Catch the OG Summer Vibe in Bondi

There’s something about Bondi. The golden beaches, buzzing streets, and unmistakable energy make it a cultural staple of the Australian summer. For the "OG Summer" campaign, American Appar...

Styling the American Apparel® OG Summer Collection

This summer whether you’re hitting the trails, catching up with friends, or soaking in the sun, these pieces are designed to move with you.   The Ultimate Tank for Active Days  The ...