Cart

Your cart is empty

Banner image

Win $10,000 Worth of Printed Merch.

American Apparel is on a mission to support the next wave of creative talent in music with the StAArt Up Fund. The fund is designed to help emerging musicians and artists in Australia take their brand to the next level by providing them with $10,000 worth of custom American Apparel printed merch.

Banner image

“I honestly saw it and thought, why not give it a shot? And look where I am now.” — Birdee, Round 2 StAArt Up Fund Winners

Why Merch Matters

It’s the chance to turn your sound into a personal brand that people can wear, carry, and feel. It’s the perfect way to give your audience a piece of your music, and that piece can help fund your next project, tour, or studio session. That’s why American Apparel® is here to support you and bring your vision to life through premium print apparel.

Banner image

Timeline image

Round 2

Birdee

Solo Artist, Electronic Pop. NSW.
@birdeeofficial

Timeline image

Round 1

Paulina & Tom

Pop and Beatboxing Duo, QLD.
@paulinas_music
@tomthummer

Timeline image

Round 1

Thirst Trap

Indie Alternative Rock Band, NSW.
@thirsttrapband

Timeline image

Round 1

Maina Doe

Alternative R&B Singer, NSW.
@maina_doe

American Apparel® StAArt Up Fund

We've announced our Round 2 winner! Huge thanks to everyone who entered!

Stay tuned for the next round opening.

⁠

⁠

⁠

⁠

Buy 3 Save 30%

Buy 5 Save 40%

Buy 7 Save 50%