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Win $10,000 Worth of Printed Merch.

American Apparel is on a mission to support the next wave of creative talent in music with the StAArt Up Fund. The fund is designed to help emerging musicians and artists in Australia take their brand to the next level by providing them with $10,000 worth of custom American Apparel printed merch.

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“As an independent artist, it means a lot to have a brand like American Apparel® supporting me.” — Maina Doe, Round 1 StAArt Up Fund Winners

Why Merch Matters

It’s the chance to turn your sound into a personal brand that people can wear, carry, and feel. It’s the perfect way to give your audience a piece of your music, and that piece can help fund your next project, tour, or studio session. That’s why American Apparel® is here to support you and bring your vision to life through premium print apparel.

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Round 1

Paulina & Tom

Pop and Beatboxing Duo, QLD.
@paulinas_music
@tomthummer

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Round 1

Thrist Trap

Indie Alternative Rock Band, NSW.
@thirsttrapband

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Round 1

Maina Doe

Alternative R&B Singer, NSW.
@maina_doe

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American Apparel® StAArt Up Fund

Round 2 is officially wrapped, huge thanks to everyone who entered!

Shortlist will be announced soon. Stay tuned.

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Buy 3 Save 15%

Buy 5 Save 20%