Blogs

From LA to Sydney: How American Apparel® Shaped Streetwear Culture

Streetwear didn’t just happen overnight.It was built—stitched together by culture,community and clothes that actually mattered. At the heart of that movement sits American Apparel®. Born in downt...

Why Men Are Choosing Heavyweight Over Lightweight T-shirts

For years, the lightweight T-shirt was king. But times have changed.  On the streets, in the clubs, and across the feed, heavyweight is taking over. Men are reaching for tees with substance, pieces...

Classic Fit vs Oversized: Which T-Shirt Style Wins for You?

Some choices in life are easy. Coffee over tea. Sneakers over dress shoes. A T-shirt over pretty much anything else. But when it comes to picking your everyday essential, there’s one debate that n...

Sydney Streets, Four Seasons in a Day: Dressing for the Unpredictable

A local’s guide to owning American Apparel® staples when the weather forecast can’t be trusted. Sydney’s weather has a sense of humour. One minute it’s blazing sunshine at Bondi, the next, cold win...

StAArt Up Fund: Round 2 Winner Is BIRDEE

The stage has been set, the votes are in, and the spotlight now shines on the Round 2 winner of the American Apparel® StAArt Up Fund - BIRDEE. From hundreds of entries across the country, one artis...

BIGSOUND 2025: American Apparel® Takes Centre Stage

BIGSOUND. The week Fortitude Valley turned into the beating heart of Australian music. Streets lined with fans, venues stacked with talent, and conversations that set the future of the industry. It...

Layering Made Easy: Choosing the Right Base Garment for Winter Merch

Winter hits different when your layers mean something. American Apparel® is built for the ones who move with intention. Every piece is an icon. Every layer matters. And when it comes to winter clot...

What to Wear With Your Favourite Sweatpants: Men’s Style Edition

Once reserved for post-gym comedowns and lazy Sundays, sweatpants have levelled up. Enter the American Apparel RF491 ReFlex Sweatpants. They’re designed for movement, built for style. With a modern...

Men’s T-Shirt Guide: Crewneck or V-Neck?

When it comes to men’s T-shirts, the cut you choose matters more than you think. Sure, both crewnecks and V-necks are basics. But how they fit, how they layer, and how they complement your style—th...

The Rise of the Oversized Crewneck And How To Style It

It’s oversized, it’s slouchy, and it’s everywhere. The oversized crewneck isn’t just a fashion trend, rather a cultural shift. From LA street style to your TikTok feed, this roomy staple has become...