American Apparel® Steals the Show at the 2024 Shure Rolling Stone Australia Awards

Following the  2024 Shure Rolling Stone Australia Awards  on the 26th of March, the excitement of the event continues to resonate with us. It wasn't just about the incredible performances, glamorous red carpet looks, and the buzz of industry insiders; it also marked a  new chapter  for American Apparel®.

Alongside the celebration of Australian music's finest, American Apparel® shone offstage with an  engaging live print activation that stole the show . Our brand's pop-up event allowed guests to  personalise American Apparel® tees  with  stunning designs  by local artist  Sindy Sinn , who brilliantly captured our essence in artwork showcasing that  Icons Never Fade.

With options for customisation on both the front and back of the shirt, attendees eagerly lined up throughout the night to create their own branded merch  as a memorable souvenir of the evening. The event was a hit, underscoring our  commitment to a fresh and forward-thinking style  with 800 people in attendance.

This activation signals American Apparel's  reintroduction to the Australian and New Zealand  markets accompanied by the announcement of a  dynamic online retail store  and an  exciting new 2024 collection  earlier in the year. From being a wardrobe staple worldwide to solidifying its place in pop culture history, American Apparel® is ready to reaffirm its status as an  iconic premium fashion brand .

Long respected for its  classic tees  and  quality clothing items  that prioritise  ethical production  and affordability, American Apparel's legacy lives on. Now, the brand is  entering a new era , re-establishing its cultural presence with premium designs and a series of creative initiatives such as this unforgettable one at the Rolling Stone Awards.

Beyond this remarkable night, fans of the brand had another opportunity to grab a custom tee at a similar activation hosted at the  35th annual Bluesfest in Byron Bay  last weekend of March. And that's just the beginning, because we’re back:  Bigger, Bolder, and Better  than ever.