AA® TRIBE

Ivy – Marketing Specialist, Manly

Outside work, she enjoys exploring the natural surroundings of her community, from coastal walks to hidden local trails, finding inspiration in the everyday environment.

Doon – Model & Bike Lover, Marrickville

Doon is constantly on the move, whether modeling or exploring the city on two wheels. 

Amy – Writer, Fairlight

Amy spends her days crafting words that inspire, inform, and entertain.  In her free time, she writes poetry, reads widely, and explores the coast for inspiration.

Lawrence – Model, Wollongong

Lawrence balances style and presence effortlessly, on shoots and in life. What drives him is self-expression through fashion, sport, and lifestyle.

Jye – Graphic Designer & Golf Enthusiast, Avalon

Jye spends his days crafting striking visuals, but golf is where his focus truly comes alive.

Jake – Musician, Manly

Jake lives for music, writing, performing, and connecting through sound. What drives him is creativity, collaboration, and the joy of making people feel something through music.

Rhys – DOP, Fairlight

Rhys captures moments through the lens, blending light, motion, and story. What drives him is creating visuals that move and inspire. 

Lily – Advertising Account Director, Manly

Lily thrives on strategy, problem-solving, and leading campaigns that deliver results. What drives her is challenge, collaboration, and seeing ideas come to life.

Jack - Director /Writer, Earlwood

Jack crafts stories for screen and stage, blending vision with attention to detail. Off set, he explores photography, music, and film festivals for inspiration.

Tallas — Paralegal, Newcastle East

Tallas moves between fine print and fast deadlines, balancing detail with pace in the rhythm of a busy legal world.

Kofi — Musician, Carrington

Kofi lives in rhythm, whether he is writing, performing, or recording. What drives him is the energy of creating music that connects with people and captures the moment.

Angel — Paralegal by Day / Touch Football Rep After Hours, Merewether

What drives Angel is the balance of focus and action, tackling complex work with precision while staying active and connected through sport.

Tayla  — High School Teacher / Motorbike Enthusiast, Newcastle

Tayla balances lesson plans with weekend rides. In the classroom she is all focus, shaping lessons with patience and energy, determined to give her students the confidence to grow.

Kaelan —  Event Organiser & Producer, Newcastle

Kaelan is the calm in the chaos. He thrives where most people falter, navigating moving parts, tight run sheets, and last minute calls with focus and composure.

Ayva — DIY Clothing Maker, Hamilton

Ayva's style reflects creativity, blending American Apparel® basics with her DIY pieces for a look that is simple, authentic, and entirely her own.

Tully — Disability Support Worker, Hamilton

Tully shows up for people every day with patience, presence, and a big heart. What drives him is making a difference in the lives of others while staying grounded in who he is.

Maria  — Model, Newcastle

Maria moves with confidence and ease, blending style and presence in every shot. Behind the lens, she is driven by curiosity and the desire to capture moments that tell real stories.

Curtis — Skateshop Manager, Newcastle East

Curtis lives and breathes skate culture, from the shop floor to the streets. What drives him is the community around the skate shop, the friendships, the shared stories, and the energy of people coming together over a common passion.

Jonti — Sprint Coach / Trainer, Newcastle

Jonti pushes limits every day, helping athletes get faster, stronger, and more resilient. What drives him is the thrill of movement and the satisfaction of seeing others achieve their goals.

Chloe — Producer / DJ, Newcastle

Chloe makes beats by day and plays them by night. What drives her is the thrill of creating music that moves people and the joy of experimenting with sound, rhythm, and performance.

Riley — Tattoo Artist, Newcastle 

Riley spends his days bringing bold designs to life, turning skin into art. Every piece is a collaboration, every line a story, and what drives him is the chance to create something lasting that people carry with them forever.

Sammy — Writer, Tugun  

Sammy’s all about words: notebooks full of them, ideas scribbled on napkins, stories pulled from everyday life. Her style is as considered as her writing—  American Apparel® basics layered in with whatever the day calls for.

Max — School Teacher, Palm Beach  

Max spends his days in the classroom, juggling less on plans, questions, and the occasional chaos. He keeps things practical and relaxed—  AmericanApparel® basics are a staple in his weekly rotation.

Joe — Surfboard Shaper & Designer, Burleigh Heads 

Joe spends his days covered in foam dust, shaping boards by hand just a few blocks from the break. His work is all about balance: form, function, and flow. Off the tools, he keeps it simple with American Apparel® basics.

Courtney — Photographer, Tweed Heads

Courtney sees beauty in the in-between moments - soft light, quiet details, the stuff most people miss.

Connor — Filmer, Miami

Connor’s usually behind the lens, chasing light, lines, and motion. Whether it’s skating, surf, or street, he keeps things stripped back.

Selena — Photography Studio Owner, Tallebudgera

Tucked away in the quiet of Tallebudgera, Selena runs a studio that captures everything from portraits to still life with a steady, artful eye.

Joey — DJ (aka DJ Joey Pepperoni), Merrimac

Joey’s all about vinyl — spinning Italo disco and digging for the deep cuts under his DJ moniker, Joey Pepperoni.

Maria — Clothing Designer, Currumbin

Maria’s all about reimagining — from upcycling old pieces to sewing new ones from scratch, especially for her kids.

Shauna — Graphic Designer, Palm Beach

Shauna had just landed a backflip before this shot — breakdancing is her second love, design her first.

Alice - Café Manager & Flower Lover, Coolangatta

Some say Alice makes one of the best lattes in Queensland — but truth be told, she lights up more when you compliment her sunflowers

Josh — Owner, MCs Sandwiches, Burleigh Heads

After years on the tools as a tiler, Josh swapped grout for hand-kneaded focaccia and launched MCs Sandwiches — now a local go-to in Burleigh Heads.

Kathryn — Illustrator, Cabarita

Kathryn is big on colour. Her studio is a bold, joyful explosion — a perfect reflection of her work.