AA® TRIBE

Sammy — Writer, Tugun  

Sammy’s all about words: notebooks full of them, ideas scribbled on napkins, stories pulled from everyday life. Her style is as considered as her writing—  American Apparel® basics layered in with whatever the day calls for.

Max — School Teacher, Palm Beach  

Max spends his days in the classroom, juggling less on plans, questions, and the occasional chaos. He keeps things practical and relaxed—  AmericanApparel® basics are a staple in his weekly rotation.

Joe — Surfboard Shaper & Designer, Burleigh Heads 

Joe spends his days covered in foam dust, shaping boards by hand just a few blocks from the break. His work is all about balance: form, function, and flow. Off the tools, he keeps it simple with American Apparel® basics.

Courtney — Photographer, Tweed Heads

Courtney sees beauty in the in-between moments - soft light, quiet details, the stuff most people miss.

Connor — Filmer, Miami

Connor’s usually behind the lens, chasing light, lines, and motion. Whether it’s skating, surf, or street, he keeps things stripped back.

Selena — Photography Studio Owner, Tallebudgera

Tucked away in the quiet of Tallebudgera, Selena runs a studio that captures everything from portraits to still life with a steady, artful eye.

Joey — DJ (aka DJ Joey Pepperoni), Merrimac

Joey’s all about vinyl — spinning Italo disco and digging for the deep cuts under his DJ moniker, Joey Pepperoni.

Maria — Clothing Designer, Currumbin

Maria’s all about reimagining — from upcycling old pieces to sewing new ones from scratch, especially for her kids.

Shauna — Graphic Designer, Palm Beach

Shauna had just landed a backflip before this shot — breakdancing is her second love, design her first.

Alice - Café Manager & Flower Lover, Coolangatta

Some say Alice makes one of the best lattes in Queensland — but truth be told, she lights up more when you compliment her sunflowers

Josh — Owner, MCs Sandwiches, Burleigh Heads

After years on the tools as a tiler, Josh swapped grout for hand-kneaded focaccia and launched MCs Sandwiches — now a local go-to in Burleigh Heads.

Kathryn — Illustrator, Cabarita

Kathryn is big on colour. Her studio is a bold, joyful explosion — a perfect reflection of her work.