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The Original Basics Brand

Meet the AA TRIBE

Artists, thinkers, workers, creators — this is our community. The ones behind the lens, in the crowd, on the ground. They don’t dress to perform. They dress to live. That’s why, day to day, they reach for American Apparel® basics that let them tell their story. Real people. Real style. Doing real things.

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Jack – Art Director, Curl Curl

Outside the studio, he is immersed in design, visual arts, and exploring new ways to bring concepts to life.

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Ebony – Content Creator, Bondi

Ebony creates content that inspires, informs, and entertains. What drives her is creativity, storytelling, and connecting with her audience

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Jake – Gallery Co-Owner, Freshwater

He lives and breathes art, curating spaces that highlight creativity and community. What drives him is connecting people with work that moves them and fostering emerging talent.

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