Meet Joe

Joe — Surfboard Shaper & Designer, Burleigh Heads. Joe spends his days covered in foam dust, shaping boards by hand just a few blocks from the break. His work is all about balance: form, function, and flow. Off the tools, he keeps it simple with American Apparel® basics. Comfortable, timeless, and built to last — just like a good board.  

Joe wears the 9001

Introducing our new Super Heavyweight American Apparel® T-Shirt: the MVP of heavyweight tees. Designed with an oversized fit, these tees are destined to be wardrobe staples. Made from 80% U.S. ring spun cotton and 20% polyester with a hefty weight of 300 g/m², they effortlessly transition from day to night.