American Apparel® x Mulga Limited Tees Turn Heads at Bluesfest

On the back of  American Apparel®’s red-hot relaunch , we took the brand to the  35th anniversary of Bluesfest , held this year from March 28th to April 1st in Byron Bay. The festival was a  star-studded event  where music and good vibes converged - and we had to bring a touch of fashion into the mix.

We couldn't resist immersing ourselves in the celebration of culture. As we step into a new era, embracing  creativity, urban style, and authenticity,   American Apparel®  is right there, providing a platform for people to  express themselves  through fashion, art, music, or whatever ignites their passion. And that's precisely what transpired at our electrifying  live print activation at Bluesfest , featuring an exclusive collaboration with renowned  Aussie artist Mulga .

Our pop-up was truly one-of-a-kind, injecting vibrant hues into the festival with a massive container at the heart of Bluesfest. From murals to skateboards, Mulga has left his mark, now showcasing his  captivating colourful designs  on the  iconic American Apparel® tees .

Come rain or shine, festival goers had the opportunity to customise their own  Limited Edition T-shirt  and be part of our  return to the Aussie landscape . It was a scene of excitement and creativity, with long  queues stretching over the five days  of the festival and our team delivering their best in the tee-making process.

With a choice of 10 pocket patches and three stunning back designs, attendees rolled their sleeves up and got hands-on to  craft their very own #AAxMulga tee . From kids to adults, everyone got in on the action! Adding to the buzz, we hosted a giveaway where those who tagged us with their amazing creations had a  chance to win Bluesfest VIP tickets , elevating this unforgettable experience to another level.

American Apparel®’s new era brings with it a  fresh collection, a new retail website  and  countless possibilities  to keep  crafting the culture together  — with our moment at Bluesfest marking one of many exciting opportunities to leave a bold impression.