Amy Shark to Headline at American Apparel® VIP Relaunch Party in Sydney

American Apparel® is hosting an epic Relaunch Party at Cell Block Theatre Sydney with live music, activations and surprises.

By JACQUE KENNEDY (via au.rollingstone.com)

Earlier this year, American Apparel® announced its relaunch into the southern hemisphere and now, it’s bringing the iconic vibes of downtown L.A. right to the heart of Sydney. 

Fans of the brand know, American Apparel® has long been synonymous with timeless basics and effortless cool. In an exciting pivot, they’re entering a new era of conscious design and production in an effort to be environmentally sustainable and economically attainable – while retaining its well-known style. 

To kick off celebrations for its latest Streetwear Basics Collection, American Apparel® and Rolling Stone AU/NZ are hosting an exclusive VIP Relaunch Party at the Cell Block Theatre in Darlinghurst on September 6th.

The event, themed ‘One of One’, promises a night of fun surprises and live activations. Pop star Amy Shark and DJ Nina Las Vegas are set to perform, with sets hosted by Australian TV presenter Amberley Lobo.

As part of the evening’s interactive experience, guests will have the chance to customise their very own American Apparel® tee or hoodie. In collaboration with renowned artist Tim Phibs, this hands-on activation will let attendees stencil and freehand designs using spray cans, making each piece truly one of a kind.

Link to Article on au.rollingstone.com - Click here