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Friday and Amberley. Two creators that are all about perfecting and honing their craft. There’s more to it than just the final masterpiece- the process that unfolds behind closed doors. Hours and hours of frustration, the moments of doubt and finally, the quiet break-through.

For @seenonfriday, creation isn’t a single moment—it’s a lifestyle, an ongoing rhythm that flows through all he does.

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Behind closed doors, everyday icons are re-imagining the culture,creating what comes next. Whether @amberleylobo is working on her next podcast or recording live, American Apparel® fits seamlessly into her creative process.

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