Music artists: Win $10K Worth of Custom Merch with the StAArt Up Fund

At the Rolling Stone Awards 2025 , we proudly launched the StAArt Up Fund —a new initiative by American Apparel® aimed at empowering up-and-coming artists in the music industry. This fund is designed to support them in their journey, offering not just free merchandise, but also the exposure and resources they need to build their brand.

We're thrilled to announce that Sam Fischer , the Australian singer-songwriter behind hit tracks like “This City,” is backing the cause. Known for his powerful vocals and honest songwriting, Sam is committed to supporting emerging talent and helping them take their careers to the next level.

The StAArt Up Fund will provide one lucky winner with AU$10,000 worth of custom American Apparel® merchandise , including high-quality tees and hoodies printed with their designs. The winner will also be featured in an exclusive artist story across American Apparel’s platforms, putting their name in front of more people and growing their community.

Music artists based in Australia are eligible to apply. To enter, simply visit the StAArt Up Fund page , complete the online application form, and share your creative story. Applications are open until May 15, 2025 —don’t miss out on the chance to amplify your work.

The winner will work closely with American Apparel® to bring their designs to life, create must-have merch, and be part of an exclusive content shoot. It’s a unique opportunity to elevate their music with the backing of a trusted brand.

The StAArt Up Fund is all about supporting emerging talent and making their art wearable. Apply now at americanapparel.com.au and join us in celebrating music, creativity, and culture. Applications close May 15. Get yours in today!