Blogs

7 Essential Hoodie Colours You Need in Your Closet

The humble hoodie: perfect for layering, throwing on after a workout, or just adding an effortlessly cool layer to your look. But while the style is a no-brainer, the colour you choose can complete...

StAArt Up Fund: BIGSOUND x American Apparel®

Live Merch, No Middleman: American Apparel® at BIGSOUND This year, BIGSOUND isn’t just about the music—it’s about putting artists first. In a BIGSOUND first, American Apparel® is teaming ...

Our Heaviest Tees for Men, Made for Cold Weather Layering

Winter doesn’t mean ditching the T-shirt. It just means finding the right one. When temperatures drop, your average lightweight tee won’t cut it—but ours aren’t average. At American Appare...

Maina Doe — Meet One of Our StAArt Up Fund Winners

Round One of the StAArt Up Fund has officially wrapped, and we’re proud to announce Sydney-based singer Maina Doe as one of our three winners. Evoking mid-2000’s nostalgia, yet assured...

Long Sleeve T-Shirts for Men That Nail Fit & Fabric

A good long sleeve T-shirt for men is more than just a basic — it’s the piece you throw on when a short sleeve won’t cut it, or when you want that extra bit of style without trying too hard. A...

Hoodies for Men Done Right: The Quintessential Black Hoodie

Some things just don’t go out of style. A plain white tee. A good pair of jeans. And the best of them all: the black hoodie. If there’s one piece every guy needs in rotation, it’s a black ...

Paulina and Tom Thum — Meet One of Our StAArt Up Fund Winners

Round One of the StAArt Up Fund has wrapped, and it’s already making waves across Australia’s music scene. With over 100 emerging artists applying from all corners of the country, ...

Men’s Winter Staples: Hoodie or Crewneck?

When it comes to men’s style, nothing beats the classics. A fleece is a year-round essential, but deciding between a hoodie and a crewneck can make all the difference in your everyday rotation. If...

Thirst Trap x StAArt Up Fund

At American Apparel®, we’re not just here for the fits — we’re here for the culture. That’s why we launched the StAArt Up Fund , an initiative backing emerging Australian music ar...

Amy Shark x American Apparel®: Winter Outfits That Serve

Winter tends to slow everything down. The days get shorter, the fits get heavier, and suddenly style takes a backseat. But not with American Apparel®. Our premium fleece is your go-to fo...