Blogs

StAArt Up Fund: Round 2 Winner Is BIRDEE

The stage has been set, the votes are in, and the spotlight now shines on the Round 2 winner of the American Apparel® StAArt Up Fund - BIRDEE . From hundreds of entries across the ...

BIGSOUND 2025: American Apparel® Takes Centre Stage

BIGSOUND. The week Fortitude Valley turned into the beating heart of Australian music. Streets lined with fans, venues stacked with talent, and conversations that set the future of the industry....

Layering Made Easy: Choosing the Right Base Garment for Winter Merch

Winter hits different when your layers mean something. American Apparel® is built for the ones who move with intention. Every piece is an icon. Every layer matters. And when it comes to winter clot...

What to Wear With Your Favourite Sweatpants: Men’s Style Edition

Once reserved for post-gym comedowns and lazy Sundays, sweatpants have levelled up. Enter the American Apparel RF491 ReFlex Sweatpants . They’re designed for movement, built fo...

Men’s T-Shirt Guide: Crewneck or V-Neck?

When it comes to men’s T-shirts, the cut you choose matters more than you think. Sure, both crewnecks and V-necks are basics. But how they fit, how they layer, and how they complement your style—th...

The Rise of the Oversized Crewneck And How To Style It

It’s oversized, it’s slouchy, and it’s everywhere. The oversized crewneck isn’t just a fashion trend, rather a cultural shift. From LA street style to your TikTok feed, this roomy staple has become...

The RF491 ReFlex Sweatpants: Comfort That Outranks Jeans

Let’s be honest—if you had to pick one pair of pants to live in, day after day, would you really choose jeans? Didn’t think so. At American Apparel®, we know the real ones have been onto s...

AA Tribe: Real People. Real Stories. Real Style.

At American Apparel®, we’ve always backed the originals, and AA Tribe is our way of giving them the spotlight. What is the AA tribe? AA Tribe is not a campaign. It’s a community . A growing collect...

7 Essential Hoodie Colours You Need in Your Closet

The humble hoodie: perfect for layering, throwing on after a workout, or just adding an effortlessly cool layer to your look. But while the style is a no-brainer, the colour you choose can complete...

StAArt Up Fund: BIGSOUND x American Apparel®

Live Merch, No Middleman: American Apparel® at BIGSOUND This year, BIGSOUND isn’t just about the music—it’s about putting artists first. In a BIGSOUND first, American Apparel® is teaming ...