StAArt Up Fund: BIGSOUND x American Apparel®

Live Merch, No Middleman: American Apparel® at BIGSOUND

This year, BIGSOUND isn’t just about the music—it’s about putting artists first. In a BIGSOUND first, American Apparel® is teaming up with the festival to give performing artists the ability to sell their merch, live and direct, to fans on-site. Real-time support, festival-only designs, and every dollar going straight to the artists.

Whether you’re moshing front row or discovering your new favourite act, this is your chance to wear your support loud. Every T-shirt is limited-edition and made exclusively for BIGSOUND. 

And it gets better.

One standout act will receive the StAArt Up Fund: BIGSOUND Edition—a $10,000 custom merch grant to help launch their next drop, powered by American Apparel®. That means more gear, more reach, and more revenue.

Why We're Doing It

At American Apparel®, we believe in making quality merch that stands for something. For decades, our blanks have been the go-to for independent artists, breakout bands, and global names alike. We’ve always backed creators—and this time, we’re going all in.

BIGSOUND is one of the most important platforms for emerging talent in Australia. So we’re not just showing up—we’re creating real infrastructure for artists to monetise their work, build their brand, and connect with fans in a meaningful way.

This is merch with meaning.
 
Explore the BIGSOUND Artist Hub: bigsound.org.au/music-festival/artist-hub