Catch the OG Summer Vibe in Bondi

There’s something about Bondi. The golden beaches, buzzing streets, and unmistakable energy make it a cultural staple of the Australian summer. For the "OG Summer" campaign, American Apparel® captured this vibe, pairing our timeless pieces with Bondi’s iconic locations.  

Bondi Beach 

The crown jewel of Sydney’s coastline, Bondi Beach is a heaven for sunseekers. Its golden sands are the perfect backdrop for summer swims and surfs, with essentials like the 101CVC tank and American Apparel® 2001 Fine Jersey Tee—a durable OG classic as timeless as Bondi itself. 

Bondi Basketball Courts 

Just a short stroll from the beach, the vibrant Bondi Basketball Courts blend street art and summer energy. The American Apparel® 2001 Fine Jersey and 307GD Muscle Tee, is made for Bondi’s urban edge, where sport meets style. 

Lox in a Box 

Nestled in Bondi’s heart, this family-owned café is a local favourite for its bagels and laid-back atmosphere. The 1301GD, with its effortless fit, is perfect for those summer morning catch ups with the mates. 

The American Apparel® 102 Boxy Tee is the ultimate summer staple. Crafted from Fine Jersey cotton, it’s got that soft touch you’ll never want to take off. With a cropped, boxy fit, it’s perfect for the heat—whether you’re soaking up the sun or rolling into the night.

Bondi Beach Bed and Breakfast 

A serene coastal escape, Bondi Beach Bed and Breakfast offers charm and tranquillity. It was the ideal setting to showcase the 1301GD and 2408 tank with its clean lines and breathable design, versatile enough for both sunny days and relaxed evenings.  

Experience Bondi, the American Apparel® Way 

The "OG Summer" campaign celebrates the synergy between Bondi’s locations and our timeless designs, creating a vision of summer that’s laidback, effortless, and unmistakably Aussie. 
 
Step into the OG Summer vibe. Explore the collection here.