Throwback: American Apparel® at Now and Next 2024

Looking back at Now and Next 2024, the Entertainment Quarter at Moore Park, Sydney,  pulsed with the future of Australian music. Island Records' inaugural Now and Next showcase wasn’t just another event; it was a celebration of homegrown talent, an electric fusion of rising stars and industry legends. 

American Apparel® took over and brought some iconic merch that made the moment unforgettable. The lineup included American Apparel® 307GD muscle tees, 1301GD classics and 1304 long sleeves that don’t quit. Every stitch was iconic, every piece a reminder that while artists evolve and trends shift, true icons never fade, and they stand timeless. 

The American Apparel® 1301GD was the perfect fit for the day’s energy—classic with a modern edge, its boxy, garment-dyed finish mirrored the effortless cool of the crowd. Whether fans were soaking in the sun-drenched sets or moving with the night, this tee delivered that vintage, lived-in feel that only gets better with time.

For those drawn to bolder statements, the American Apparel® 307GD Muscle Tee made its mark. Cropped, confident, and garment-dyed in stunning faded hues, it was a fan favorite. 

The American Apparel® 1304 long sleeve was a standout for the night’s cool vibes. Heavyweight and built to last, this tee delivered the perfect balance of comfort and durability.

Our pop-up store was a collision of creativity where music met streetwear. Our free merch giveaways sparked moments of connection with the fans, each American Apparel® tee a reminder of a day that redefined live music.

From the unstoppable energy of Baker Boy to the magnetic presence of Vera Blue, each performance was a reminder: the next generation of music is here, and it’s powerful. 

American Apparel® has always been for the makers, shakers, and the unapologetically original. Supporting live Australian music isn’t new for us. It’s in our DNA. Because we get it; the best music, like the best style, lasts forever.

For industry pros looking to craft merch that matters, American Apparel® is the blueprint. Durable. True. O.G. Versatile blanks that are anything but basic—they are iconic, just like the artists who performed at Now and Next. 

Now and Next truly was a nod to the local Australian live music scene. And with American Apparel® in the mix, it’s one that won’t be forgotten.

Picture Credits:

Photographer 1 : Jess Macc - https://www.instagram.com/maccstagram/

Photographer 2: Amanda Starkey - https://www.instagram.com/minniephotog/