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The Original Basics Brand

Meet the AA TRIBE

Artists, thinkers, workers, creators — this is our community. The ones behind the lens, in the crowd, on the ground. They don’t dress to perform. They dress to live. That’s why, day to day, they reach for American Apparel® basics that let them tell their story. Real people. Real style. Doing real things.

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Maria — Clothing Designer, Currumbin

Maria’s all about reimagining — from upcycling old pieces to sewing new ones from scratch, especially for her kids.

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Joey — DJ (aka DJ Joey Pepperoni), Merrimac

Joey’s all about vinyl — spinning Italo disco and digging for the deep cuts under his DJ moniker, Joey Pepperoni.

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Shauna — Graphic Designer, Palm Beach

Shauna had just landed a backflip before this shot — breakdancing is her second love, design her first.

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