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Why Men Are Choosing Heavyweight Over Lightweight T-shirts

For years, the lightweight T-shirt was king. But times have changed.  On the streets, in the clubs, and across the feed, heavyweight is taking over. Men are reaching for tees with substance, pieces...

Long Sleeve T-Shirts for Men That Nail Fit & Fabric

A good long sleeve T-shirt for men is more than just a basic — it’s the piece you throw on when a short sleeve won’t cut it, or when you want that extra bit of style without trying too hard. At Ame...

Men’s T-Shirt Guide: Crewneck or V-Neck?

When it comes to men’s T-shirts, the cut you choose matters more than you think. Sure, both crewnecks and V-necks are basics. But how they fit, how they layer, and how they complement your style—th...

The American Apparel® OG: 2001 Fine Jersey T-Shirt

Remember when everyone wanted to wear the perfect t-shirt? That was the American Apparel® 2001 Fine Jersey T-Shirt, and guess what? It still is. This isn't just any shirt-it's the O.G. The American...

Classic Fit vs Oversized: Which T-Shirt Style Wins for You?

Some choices in life are easy. Coffee over tea. Sneakers over dress shoes. A T-shirt over pretty much anything else. But when it comes to picking your everyday essential, there’s one debate that n...

Our Heaviest Tees for Men, Made for Cold Weather Layering

Winter doesn’t mean ditching the T-shirt. It just means finding the right one. When temperatures drop, your average lightweight tee won’t cut it—but ours aren’t average. At American Apparel®, we’ve...

The Spring Essential That You Need: American Apparel® 9001 Super Heavyweight

Weight, texture, attitude — all built into every thread. Spring in Australia isn’t just a season. It’s a reset. The air softens, the layers lighten, and your wardrobe finds balance again. Somewh...

Black Friday is here. Lock in the top 5 American Apparel® must haves for summer!

Black Friday Australia: The Men’s Summer Edit, Powered by American Apparel® The countdown is on. This Black Friday in Australia isn’t just about deals—it’s about stepping into summer with confid...

American Apparel® Brings the Heat to SXSW Sydney 2024 at Rolling Stone House.

  SXSW Sydney 2024 was one for the books, and American Apparel® made its mark with an unforgettable pop-up at the iconic Rolling Stone House event at UTS Underground. Custom tees, claw machines a...

American Apparel Re-launches in Australia

Christ Church, Barbados, Monday, March 18, 2024 - American Apparel®, an iconic premium clothing brand of timeless apparel, is expanding its reach in the Australian and New Zealand markets wi...

Four American Apparel White Tees You Must Have This Summer

Looking for the perfect white tee for summers? Just look to the originals—American Apparel’s white tees have been setting the standard since day one.   This summer, we’re bringing you four of our b...

Black Friday Essentials: Five American Apparel® Pieces Every Woman Needs for Summer

Black Friday Australia: The Women’s Summer Edit, Powered by American Apparel® Summer is around the corner and Black Friday is your runway to upgrade your wardrobe. When you wear American Apparel...

Super Heavyweight Tees and Lazarus Lab: Craft That Lasts

Some things aren’t meant to fade. Film. Classic style. A Super Heavyweight tee made to last. American Apparel’s® latest Super Heavyweight collection is where premium craftsmanship meets timeless de...

From LA to Sydney: How American Apparel® Shaped Streetwear Culture

Streetwear didn’t just happen overnight.It was built—stitched together by culture,community and clothes that actually mattered. At the heart of that movement sits American Apparel®. Born in downt...

Sydney Streets, Four Seasons in a Day: Dressing for the Unpredictable

A local’s guide to owning American Apparel® staples when the weather forecast can’t be trusted. Sydney’s weather has a sense of humour. One minute it’s blazing sunshine at Bondi, the next, cold win...

Meet the Super Heavyweight Tees: A New Era of Durability and Design

Our American Apparel® Super Heavyweight collection is here—crafted for those who demand more from their essentials. Our latest drop, the 9001 and 9410 Super Heavyweight T-shirts, are premium heavyw...

Styling the American Apparel® OG Summer Collection

This summer whether you’re hitting the trails, catching up with friends, or soaking in the sun, these pieces are designed to move with you.   The Ultimate Tank for Active Days  The American Appare...

Layering Made Easy: Choosing the Right Base Garment for Winter Merch

Winter hits different when your layers mean something. American Apparel® is built for the ones who move with intention. Every piece is an icon. Every layer matters. And when it comes to winter clot...