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StAArt Up Fund: BIGSOUND x American Apparel®

Live Merch, No Middleman: American Apparel® at BIGSOUND This year, BIGSOUND isn’t just about the music—it’s about putting artists first. In a BIGSOUND first, American Apparel® is teaming up with th...

Fearon Meets American Apparel®’s New Super Heavyweight Tees

 American Apparel® is resetting the standard for heavy duty tees with our latest Super Heavyweight collection, introducing the 9410 and 9001 Super Heavyweight T-shirts. Built for those who apprecia...

American Apparel® Tees That Are Your OG Summer Essentials

When the sun’s out, the moments are endless, and when it comes to OG summer essentials, nothing beats the classics. The American Apparel® 2001 Tee, 2001CVC Tee, and 102 Boxy Tee aren’t just staples...

American Apparel® x Mulga Limited Tees Turn Heads at Bluesfest

On the back of American Apparel®’s red-hot relaunch, we took the brand to the 35th anniversary of Bluesfest, held this year from March 28th to April 1st in Byron Bay. The festival was a star-stud...

American Apparel As SXSW Sydney’s Official Merch Partner

Picture this — an entire festival dressed head-to-toe in American Apparel®. From the staff and volunteers to the artists themselves, our gear was everywhere. American Apparel® as SXSW Sydney’s Of...

American Apparel® at the 2025 Rolling Stone Awards Night

On April 9, American Apparel® returned to the Rolling Stone Awards Night at The Ivy, Sydney — this time as the official naming sponsor. It was a star-packed night celebrating the legends and rising...

OG Summer Secrets: A Peek Behind the Scenes

American Apparel®: A cultural icon American Apparel® has always been more than just clothing—it’s a cultural icon. Since the 90s, we’ve set the standard for timeless basics, blending quality, style...

American Apparel® House at SXSW Sydney: For a Good Time, Not a Long Time

You walk through the door, and everything looks familiar… but different. You walk through a buzzing crowd of artists, musos, and creatives. The air feels alive, a mix of laughter, b...

The Rise of the Oversized Crewneck And How To Style It

It’s oversized, it’s slouchy, and it’s everywhere. The oversized crewneck isn’t just a fashion trend, rather a cultural shift. From LA street style to your TikTok feed, this roomy staple has become...

BIGSOUND 2025: American Apparel® Takes Centre Stage

BIGSOUND. The week Fortitude Valley turned into the beating heart of Australian music. Streets lined with fans, venues stacked with talent, and conversations that set the future of the industry. It...

Amy Shark, Claw Machines & DIY Graffiti Shirts in a Cellblock: American Apparel® Is Officially Back

  By JACQUE KENNEDY (via Rollingstone Australia) On Friday night, fashion brand American Apparel® made its grand return to Australia with an unforgettable VIP relaunch party at Sydney’s Cell Block...

What to Wear With Your Favourite Sweatpants: Men’s Style Edition

Once reserved for post-gym comedowns and lazy Sundays, sweatpants have levelled up. Enter the American Apparel RF491 ReFlex Sweatpants. They’re designed for movement, built for style. With a modern...