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Win $10,000 Worth of Printed Merch.

American Apparel is on a mission to support the next wave of creative talent in music with the StAArt Up Fund. The fund is designed to help emerging musicians and artists in Australia take their brand to the next level by providing them with $10,000 worth of custom American Apparel printed merch.

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“Clothes are like art you get to wear — and now we get to put our art into something other people can wear too.” — Paulina & Tom, Round 1 StAArt Up Fund Winners

Why Merch Matters

It’s the chance to turn your sound into a personal brand that people can wear, carry, and feel. It’s the perfect way to give your audience a piece of your music, and that piece can help fund your next project, tour, or studio session. That’s why American Apparel® is here to support you and bring your vision to life through premium print apparel.

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Round 2

Birdee

Solo Artist, Electronic Pop. NSW.
@birdeeofficial

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Round 1

Paulina & Tom

Pop and Beatboxing Duo, QLD.
@paulinas_music
@tomthummer

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Round 1

Thirst Trap

Indie Alternative Rock Band, NSW.
@thirsttrapband

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Round 1

Maina Doe

Alternative R&B Singer, NSW.
@maina_doe

American Apparel® StAArt Up Fund

We've announced our Round 2 winner! Full story coming soon. Huge thanks to everyone who entered!

Stay tuned for the next round opening.

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Buy 3 Save 15%

Buy 5 Save 30%

Buy 7 Save 40%