Meet Thirst Trap

We’ve just wrapped up Round One of the StAArt Up Fund — an initiative created to support emerging Australian artists with $10,000 worth of custom-printed merch. With over 100 applications from across the country, the response was incredible — and in this first round, we’ve selected three standout winners. One of them is Thirst Trap. Hailing from the Northern Rivers, NSW, Thirst Trap is a five-piece band blending indie rock, alt-rock, and reggae into a gritty, groove-heavy sound that’s been turning heads since they formed in 2023. Their music pairs raw emotion with melodies that stick — and they're just getting started. For the band, merch isn’t just a nice-to-have — it’s essential.

“After a show, one of us needs to head straight to the merch table — that’s our main income".

“It pays for recording, pays for fuel, pays for everything. That all comes from merch. ”At American Apparel®, we’re proud to play our part in supporting that journey. By helping artists like Thirst Trap invest back into their music, we’re backing the future of local creative culture. Round 2 of the StAArt Up Fund is now open — and we’re calling on emerging artists to apply for your shot at $10,000 worth of custom merch to fuel your next chapter.

“Why wouldn’t you do it? You’ve got nothing to lose.” — Thirst Trap