StAArt Up Fund: Round 2 Winner Is BIRDEE

The stage has been set, the votes are in, and the spotlight now shines on the Round 2 winner of the American Apparel® StAArt Up Fund - BIRDEE. From hundreds of entries across the country, one artist stood out with originality, energy, and a vision that demanded attention. 

BIRDEE will receive $10,000 worth of custom merch to bring her creative vision to life, designed and produced with the premium American Apparel® blanks that have become synonymous with style, durability, and cultural impact. Alongside the custom drop, BIRDEE will be featured across our platforms, giving her story and sound the visibility it deserves.

Who is BIRDEE?

If you’ve been keeping an ear on Australia’s underground electronic scene, you might have already heard the buzz. BIRDEE 王瑋 is a solo artist carving out a unique space in electronic pop with bold soundscapes, hypnotic vocals, and a performance style that fuses confidence with creativity.

Her artistry is both forward-thinking and deeply authentic, a sound that reflects the global influences of modern music while staying true to her own cultural roots. With every track, BIRDEE manages to make the personal universal: catchy, emotional, and unforgettable.

This is exactly the kind of artist the StAArt Up Fund was built for — someone unafraid to make waves, to disrupt, and to create something that lasts.

What is the StAArt Up Fund?

Designed to give independent Australian artists the resources to scale their creative practice, the the StAArt Up Fund delivers not just custom merch, but a statement: your art matters.

Merch is more than fabric. It’s a canvas for culture. For musicians, it’s an essential part of building identity and connecting with fans. That’s why we built the StAArt Up Fund, to support artists at the stage when it matters most. We’re backing the visionaries, the originals, the future icons.

What Happens Next

Winning the StAArt Up Fund isn’t the endgame, it’s just the beginning. Over the coming months, BIRDEE will be working closely with us to design and produce her custom merch. Fans will get to wear, share, and represent her vision, printed on American Apparel®’s premium, sustainably made garments.

Stay tuned to our channels, because we’ll be dropping behind-the-scenes stories, creative updates, and of course, the official merch launch. This is a collaboration you won’t want to miss.

Missed Out This Time?

If you applied for Round 2 and didn’t get the call, we strongly encourage every artist to apply again for Round 3. The StAArt Up Fund isn’t a one-off. It’s an ongoing movement and we want as many voices as possible to be part of it.

Applications for Round 3 will open soon. 

The American Apparel® Promise

From downtown Los Angeles to Sydney’s Inner West, American Apparel® has always been the go-to for creators, disruptors, and icons. With the StAArt Up Fund, we’re keeping that promise alive for the next generation of musicians who are ready to claim their space.

Congratulations to BIRDEE 王瑋 — you’re the Round 2 winner, and we can’t wait to see what comes next.

Follow BIRDEE on Instagram @birdeeofficial and stay tuned to American Apparel® Australia for updates on the Round 3 StAArt Up Fund.