Blogs

Hoodies for Men Done Right: The Quintessential Black Hoodie

Some things just don’t go out of style. A plain white tee. A good pair of jeans. And the best of them all: the black hoodie. If there’s one piece every guy needs in rotation, it’s a black hoodie. C...

Paulina and Tom Thum — Meet One of Our StAArt Up Fund Winners

Round One of the StAArt Up Fund has wrapped, and it’s already making waves across Australia’s music scene. With over 100 emerging artists applying from all corners of the country, the response was ...

Men’s Winter Staples: Hoodie or Crewneck?

When it comes to men’s style, nothing beats the classics. A fleece is a year-round essential, but deciding between a hoodie and a crewneck can make all the difference in your everyday rotation. If ...

Thirst Trap x StAArt Up Fund

At American Apparel®, we’re not just here for the fits — we’re here for the culture. That’s why we launched the StAArt Up Fund, an initiative backing emerging Australian music artists with $10,000 ...

Amy Shark x American Apparel®: Winter Outfits That Serve

Winter tends to slow everything down. The days get shorter, the fits get heavier, and suddenly style takes a backseat. But not with American Apparel®. Our premium fleece is your go-to for staying ...

Meet the StAArt Up Fund Winners — Round Two Now Open

American Apparel® has always been about more than just clothes. We’re about culture. About creativity. About making things that matter. That’s why we launched the StAArt Up Fund—an initiative desig...

American Apparel® at the 2025 Rolling Stone Awards Night

On April 9, American Apparel® returned to the Rolling Stone Awards Night at The Ivy, Sydney — this time as the official naming sponsor. It was a star-packed night celebrating the legends and rising...

Music artists: Win $10K Worth of Custom Merch with the StAArt Up Fund

At the Rolling Stone Awards 2025, we proudly launched the StAArt Up Fund—a new initiative by American Apparel® aimed at empowering up-and-coming artists in the music industry. This fund is designed...

Behind the Scenes of our Super Heavyweight Campaign

Our latest Super Heavyweight collection is American Apparel’s boldest release yet, featuring the 9001 and 9410 Super Heavyweight Tees. To bring this campaign to life, we took it to Burleigh Heads, ...

Super Heavyweight Tees and Lazarus Lab: Craft That Lasts

Some things aren’t meant to fade. Film. Classic style. A Super Heavyweight tee made to last. American Apparel’s® latest Super Heavyweight collection is where premium craftsmanship meets timeless de...