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The Original Basics Brand

Meet the AA TRIBE

Artists, thinkers, workers, creators — this is our community. The ones behind the lens, in the crowd, on the ground. They don’t dress to perform. They dress to live. That’s why, day to day, they reach for American Apparel® basics that let them tell their story. Real people. Real style. Doing real things.

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Maria — Clothing Designer, Currumbin

Maria’s all about reimagining — from upcycling old pieces to sewing new ones from scratch, especially for her kids.

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Riley — Tattoo Artist, Newcastle.

Riley — Tattoo Artist, Newcastle. Riley spends his days bringing bold designs to life, turning skin into art.

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Chloe — Producer / DJ, Newcastle

Chloe — Producer / DJ, Newcastle. Chloe makes beats by day and plays them by night.

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