Skip to content

American Apparel® Australialogo image

Cart

Your cart is empty

The Original Basics Brand

Official Merchandise for SXSW Sydney 2025

Shop the look image

Shop the look

image of SXSW Sydney The Future Belongs To The Curious T-shirtnext image of SXSW Sydney The Future Belongs To The Curious T-shirt
Shop the look image

Shop the look

image of SXSW Sydney Gadigal Womens Crop T-shirtnext image of SXSW Sydney Gadigal Womens Crop T-shirt
Shop the look image

Shop the look

image of SXSW Sydney Official Music Festival T-Shirtnext image of SXSW Sydney Official Music Festival T-Shirt
Shop the look image
image of SXSW Sydney The Future Belongs To The Curious T-shirtnext image of SXSW Sydney The Future Belongs To The Curious T-shirt
View product
Shop the look image
image of SXSW Sydney Gadigal Womens Crop T-shirtnext image of SXSW Sydney Gadigal Womens Crop T-shirt
View product
Shop the look image
image of SXSW Sydney Official Music Festival T-Shirtnext image of SXSW Sydney Official Music Festival T-Shirt
View product

Meet the AA TRIBE

Artists, thinkers, workers, creators — this is our community. The ones behind the lens, in the crowd, on the ground. They don’t dress to perform. They dress to live. That’s why, day to day, they reach for American Apparel® basics that let them tell their story. Real people. Real style. Doing real things.

CLICK HERE

Multi column image

Maria — Clothing Designer, Currumbin

Maria’s all about reimagining — from upcycling old pieces to sewing new ones from scratch, especially for her kids.

Read More
Multi column image

Riley — Tattoo Artist, Newcastle.

Riley — Tattoo Artist, Newcastle. Riley spends his days bringing bold designs to life, turning skin into art.

Read More
Multi column image

Chloe — Producer / DJ, Newcastle

Chloe — Producer / DJ, Newcastle. Chloe makes beats by day and plays them by night.

Read More
Buy 3 Save 15%
Buy 5 Save 30%
Buy 7 Save 40%