American Apparel Re-launches in Australia
Christ Church, Barbados, Monday, March 18, 2024 - American Apparel®, an iconic premium clothing brand of timeless apparel, is expanding its reach in the Australian and New Zealand markets with the release of its entire 2024 product line through a dedicated e-commerce website.
“We are thrilled to be increasing access to American Apparel® for shoppers in Australia and New Zealand, who can now buy this iconic brand with just the click of a button,” says Chuck Ward, President of Sales, Marketing, and Distribution at Gildan Activewear SRL. “We will also be bringing our newest collections and styles of American Apparel® to those markets and will be supporting the brand with our Craft the Culture campaign. With this campaign, we're encouraging our customers to channel their creativity, express their individuality, and create timeless memories through our products."
The new B2C website offers a seamless retail experience for style enthusiasts in the region, with expedited shipping options and dedicated customer support. The site offers the latest styles within American Apparel’s® 2024 collection, including the new ReFlexTM lightweight fleece, the new Heavyweight cotton garment dyed t-shirt and muscle tee, the Pique unisex mockneck t-shirt and matching unisex gym shorts, the Sueded unisex t-shirt, and the Unisex CVC henley t-shirt, reinforcing the brand’s commitment to premium quality and style, and enhancing customers’ ability to choose clothing which best represents their uniqueness. In addition, American Apparel® staple products such as the 2001 Fine Jersey Unisex t-shirt and the 1301 Heavyweight Cotton Unisex t-shirt will also be available for purchase on the site. American Apparel®’s range of styles will continue to be available for wholesale purchase as well.
The launch will be supported by a comprehensive digital marketing strategy to increase brand reach in the region, as well as live activations at key music events, including the Rolling Stones Magazine Awards on March 26 and Byron Bay’s Bluesfest on March 28.
To browse American Apparel®’s premium selection, visit http://www.americanapparel.com.au.
About American Apparel®:
American Apparel® is an iconic premium clothing brand of timeless apparel, made to leave lasting impressions for all generations and never be replicated. From the legendary fine jersey to the cherished heavyweight cotton, American Apparel® delivers both style and quality, elevating fashion to iconic status.
American Apparel® is a brand owned by Gildan Activewear SRL, a leading manufacturer of everyday basic apparel. The Company owns and operates vertically integrated, large-scale manufacturing facilities which are primarily located in Central America, the Caribbean, North America and Bangladesh. The Company operates with a strong commitment to industry-leading labor, environmental and governance practices throughout its supply chain in accordance with its comprehensive ESG program embedded in its long-term business strategy. More information about the Company and its ESG practices and initiatives can be found at gildancorp.com.
Media inquiries:
Geneviève Gosselin
Director, Global Communications and Corporate Marketing